TED2012 Program / February 20, 2012

Get Ready for TED2012: Full Spectrum. Here are some sneak-peek views of the main event program guide.


Albertson Design worked with the TED editorial staff to create the event identity and program guide for TED2012. This year’s theme, “Full Spectrum” is indicative of the new direction TED is taking to bring ideas to audiences, with a diverse group of speakers that break from conventional formats of presentation. Our goal was to design a high-touch, content-rich book of speaker biographies, with layers of data, anecdotes and statistics.





The program guide is wirebound with a bookcloth cover, and even has a pocket in the back for maps, schedules, and a sheet of stickers to rate each speaker’s presentation.

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