Can a Logo Help Stop The Next AIDS? / August 28, 2012

Want to stop the next AIDS pandemic? Metabiota (meh-ta-bi-Oh-tah) is a newly named corporation that brings data science to the field of biological threat assessment. Their global field operations track the emergence of animal-borne diseases, and work to contain and control them before they make the leap to humans.

As part of a comprehensive brand launch, we started with deep-dive research to generate a brand brief. This informed the naming process, and the creation of visual concepts for trade mark and logotype. Shown here is a bit of our visual process… evolving and refining the Metabiota logo from approved concept direction to final design of mark.

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2 Comments

  • Dave Hawk says:

    Like the way you took the viewer through the process and the final result is much more “take charge”.
    All in all, a great job!

    Posted August 29, 2012 at 10:22 am
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