Want to stop the next AIDS pandemic? Metabiota (meh-ta-bi-Oh-tah) is a newly named corporation that brings data science to the field of biological threat assessment. Their global field operations track the emergence of animal-borne diseases, and work to contain and control them before they make the leap to humans.
As part of a comprehensive brand launch, we started with deep-dive research to generate a brand brief. This informed the naming process, and the creation of visual concepts for trade mark and logotype. Shown here is a bit of our visual process… evolving and refining the Metabiota logo from approved concept direction to final design of mark.
Like the way you took the viewer through the process and the final result is much more “take charge”.
Posted August 29, 2012 at 10:22 amAll in all, a great job!