The TED organization annually selects three individuals who are leaders in their field of work and possess a vision to transform the world. Jose Antonio Abreu has been creating social change through music training for 25 years, helping hundreds of thousands of children at risk throughout Venezuela. We were asked to provide the brand identity and web site for this remarkable program in the United States.
TED Prize: el Sistema USA Website / July 14, 2009
TED AM Welcome Kit
As part of an initiative to open up the TED experience to a broader, international audience, a new membership model was created at a lower price point for those who are not able to travel to this annual inspirational event. TED Associate Members received this welcome kit in the mail to supplement their access to a live-streaming broadcast of the event. To make their experience more tangible, the kit contains a viewing diary, invitations, a poster, custom bag tag, and a dvd of the six most popular TED talks.
TED2009 Fellows Book / July 13, 2009
The TED Fellows program helps world-changing innovators from around the globe become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. Fellows are drawn from many disciplines that reflect the diversity of TED’s members: technology, entertainment, design, the sciences, the humanities, the arts, NGOs, business and more.
TED2009 DVD Archive / July 7, 2009
Each attendee of TED receives a complimentary catalogue of the event speakers. This 8-DVD set is put together at breakneck speed in the days immediately following the closing party, and distributed via mail to all members. We provided a green packaging solution that simply color-codes the sessions, and held in a custom slip case to reduce damage in shipment.