The TED organization annually selects three individuals who are leaders in their field of work and possess a vision to transform the world. Jose Antonio Abreu has been creating social change through music training for 25 years, helping hundreds of thousands of children at risk throughout Venezuela. We were asked to provide the brand identity and web site for this remarkable program in the United States.
As part of an initiative to open up the TED experience to a broader, international audience, a new membership model was created at a lower price point for those who are not able to travel to this annual inspirational event. TED Associate Members received this welcome kit in the mail to supplement their access to a live-streaming broadcast of the event. To make their experience more tangible, the kit contains a viewing diary, invitations, a poster, custom bag tag, and a dvd of the six most popular TED talks.
An unprecedented celebration of a new food movement, Slow Food Nation was a three-day public event of tastings, seminars, farm visits and panel discussions. Over 85,000 people attended, connecting community and cuisine. Albertson Design provided a comprehensive brand identity that spread to advertising, web and environmental graphic applications.
The TED Fellows program helps world-changing innovators from around the globe become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. Fellows are drawn from many disciplines that reflect the diversity of TED’s members: technology, entertainment, design, the sciences, the humanities, the arts, NGOs, business and more.
GOOD Magazine is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Albertson Design was asked to create a series of informational graphics on various topics ranging from teacher salaries to Bono’s philanthropy.
The Edible Schoolyard is a garden and kitchen classroom at Martin Luther King, Jr. Middle School in Berkeley, California. It is a program of the Chez Panisse Foundation, a non-profit organization founded by chef and author Alice Waters. Albertson Design created and implemented a completely new web site which expanded the organization’s ability to manage events, communicate with affiliates and supporters, as well as distribute educational materials.
The Chez Panisse Foundation supports an educational program that uses food to nurture, educate and empower youth. Albertson Design provided the development and design to re-launch the CPF web presence with greatly expanded information management capabilities and online outreach.
As part of a broad communications effort to increase the museum’s global presence, we led the creative execution with a comprehensive identity system, including the museum’s new slogan, “Directly Ahead.” The design package includes a graphic pattern that can be linked to the typography in various ways, allowing for multiple variations on a theme.
Each attendee of TED receives a complimentary catalogue of the event speakers. This 8-DVD set is put together at breakneck speed in the days immediately following the closing party, and distributed via mail to all members. We provided a green packaging solution that simply color-codes the sessions, and held in a custom slip case to reduce damage in shipment.