An unprecedented celebration of a burgeoning movement, Slow Food Nation was a three-day public event of tastings, seminars, farm visits, and panel discussions for more than 85,000 attendees. Our goal was to connect community and cuisine through a compelling visual campaign. Our “Farmer = Liberty” emblem ended up on buttons, bags, and t-shirts, and was adopted as a visual slogan for the “good, clean, and fair” national food movement.
The comprehensive branding and design effort spanned a national advertising campaign, books, collateral, signage and environmental graphics.
The TED Fellows program helps world-changing innovators from around the globe become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. Fellows are drawn from many disciplines that reflect the diversity of TED’s members: technology, entertainment, design, the sciences, the humanities, the arts, NGOs, business and more.
The Edible Schoolyard is a garden and kitchen classroom at Martin Luther King, Jr. Middle School in Berkeley, California. It is a program of the Chez Panisse Foundation, a non-profit organization founded by chef and author Alice Waters. Albertson Design created and implemented a completely new web site which expanded the organization’s ability to manage events, communicate with affiliates and supporters, as well as distribute educational materials.
The Chez Panisse Foundation supports an educational program that uses food to nurture, educate and empower youth. Albertson Design provided the development and design to re-launch the CPF web presence with greatly expanded information management capabilities and online outreach.
Each attendee of TED receives a complimentary catalogue of the event speakers. This 8-DVD set is put together at breakneck speed in the days immediately following the closing party, and distributed via mail to all members. We provided a green packaging solution that simply color-codes the sessions, and held in a custom slip case to reduce damage in shipment.