Good Infographics / May 22, 2014

CampaignIssues

goodmag_infogfx_02a

GOOD Magazine is a quarterly publication that covers our ever-changing identity as global citizens and champions creative change. Albertson Design collaborated with GOOD to create infographics on a variety of topics, including immigration and the U.S. political climate, depicted here, and published in Taschen’s Information Graphics.

See more in Tags:

Rise of the DEO

riseofthedeo_book_01

riseofthedeo_book_02

riseofthedeo_book_03

Rise of the DEO: Leadership by Design, by Maria Giudice and Christopher Ireland, lays out a new approach to business leadership that prizes those who understand “the transformative power of design.” Albertson Design crafted the book’s visual language and extended that into a comprehensive brand guide for social media.

See more in Tags:

TED 2013 — Annual Report / September 27, 2013

TED2013-annual-report-cover1

TED2013-annual-report-cover2

TED2013-annual-report1

TED2013-annual-report2

TED2013-annual-report3

TED2013-annual-report4

TED2013-annual-report5

TED2013-annual-report6

TED2013-annual-report7

TED2013-annual-report-cover3

In addition to the program guide for TED 2013, Albertson Design also created the nonprofit’s first-ever annual report. This book summarized the entire TED organization and was distributed at the conference.

We worked across all divisions of TED—from TED Global to TED Media to TED Partnerships to TED Fellows to TED-Ed to TED Active to TEDx—and helped them structure their content for the report. We then shifted our primary focus to the report’s art direction and design, with an emphasis on beautiful execution, including a die cut book jacket and embossed cover.

See more in Tags: , ,

TED 2013

TED2013-program-guide1

TED2013-program-guide2

TED2013-program-guide3

TED2013-program-guide4

Every year, TED, a nonprofit dedicated to ideas worth spreading, holds a large conference in Long Beach. The event attracts the world’s most fascinating thinkers and doers and challenges them to give the talk of their lives.

Albertson Design was honored to create the program guide for the 2013 event. This guide is more than just a tool for navigating the conference; it’s also a keepsake that commemorates an important and meaningful annual event for attendees.

TED’s 2013 theme, “The Young. The Wise. The Undiscovered.,” grew out of a piece of artwork by artist and illustrator Oliver Jeffers. We drew inspiration from traditional book binding materials and production processes, interactivity, and cartography. We also worked to incorporate the painterly nature of Jeffers’ work, and Jeffers created the lettering for the program guide’s cover and titles.

See more in Tags: , ,

TED 2012 / June 4, 2012

The annual TED Conference in Long Beach is the crown jewel of the TED organization, a nonprofit dedicated to Ideas Worth Spreading. Conference organizers bring together the world’s most fascinating thinkers and doers, and challenge them to give the talk of their lives (in 18 minutes or less). The accompanying program guide is more than a collection of impressive biographies. It is a communications tool and a design object that has to express the big idea of the conference itself.

Early on, we realized that the event theme, “Full Spectrum” was more than a general indication of the conference content, but also a challenge to the standard TED presentation format and experience. This was where we started our exploration into the design of the program guide: what would the experience of the program guide be like?

We looked at previous years, and heard a lot about what conference attendees love and hate: “They hate small type,” “They love being able to take notes and rate the speakers,” “They love when it lies flat,” “They hate ‘too many’ pages…” We took a lot of notes, and came back with an approach that made inventive use of materials, was interactive and playful, yet highly functional.

The results were the highest-rated ever by the TED community. Here’s a quote: “Of the six years I’ve attended, this was the first time I took a meaningful set of notes, an activity that not only improved my experience of the actual event but that also serves as a great tool for reflection and integration now that the conference is over.”

See more in Tags: , ,

Chow Magazine / April 18, 2012

Chow MagazineChow MagazineChow MagazineChow MagazineChow MagazineChow Magazine

Introduced in November of 2004, Chow is an alternative media brand for an info-hungry and iconclastic audience— definitely not “Martha’s people.” As the founding creative agency, we served up an editorial concoction of recipes, restaurants, entertainment, and accessories in a bold and colorful way—with just a dash of attitude. Chow is now a CBS Interactive channel.

www.chow.com

See more in Tags: ,

TED Fellows Award / August 18, 2011

The TED Fellows program helps world-changing innovators from around the globe become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. Fellows are drawn from many disciplines that reflect the diversity of TED’s members: technology, entertainment, design, the sciences, the humanities, the arts, NGOs, business and more.

We were commissioned to create a simple, yet elegant memento for the Fellows as a reminder of their association with TED and the TED community.

Learn more about the TED Fellows

See more in Tags: , ,

TEDIndia / August 11, 2010

The TED Conference comes to India for the first time, and Albertson Design was commissioned to design and produce the program guide for all attendees. The 200-plus page booklet features an open-spine (to lay flat for note-taking), a cover that coverts to a poster (for added keepsake-potential), and “secret” edge-trim messaging (for sheer delight).

See our video of the book in action here. Our gratitude to illustrator/translator Sagarika Sundaram.

See more in Tags: , ,

Pillsbury Digest / July 30, 2009

pIllsbury_digest05

pIllsbury_digest03

pIllsbury_digest04

pIllsbury_digest02

pIllsbury_digest01

Pillsbury is a global full-service law firm with market-leading strengths in the energy, financial services, real estate and technology sectors. Aside from winning cases, law firms must have distinctive recruiting materials to attract the best and brightest law school graduates. Our challenge was to leverage an existing collection of brochures and create a new all-in-one recruiting brochure. The creative solution was a discreet printed digest, each section focusing on a different area of frequently asked questions. “How do I balance work with life at Pillsbury?”; “Does this firm share my interests?”; “After putting myself through law school, what will make Pillsbury the right next step?” Each of these sections were treated with a visual approach, to increase the likelihood that students would engage with the content, and keep the brochure as a design object.

See more in Tags:

TED Prize: el Sistema USA Website / July 14, 2009

elsistemausa_website_01elsistemausa_website_02elsistemausa_website_03The TED organization annually selects three individuals who are leaders in their field of work and possess a vision to transform the world. Jose Antonio Abreu has been creating social change through music training for 25 years, helping hundreds of thousands of children at risk throughout Venezuela. We were asked to provide the brand identity and web site for this remarkable program in the United States.

See more in Tags: , ,

From twitter