The TED Conference comes to India for the first time, and Albertson Design was commissioned to design and produce the program guide for all attendees. The 200-plus page booklet features an open-spine (to lay flat for note-taking), a cover that converts to a poster (for added keepsake-potential), and “secret” edge-trim messaging (for sheer delight).
See our video of the book in action here. Our gratitude to illustrator/translator Sagarika Sundaram.
Pillsbury is a global full-service law firm with market-leading strengths in the energy, financial services, real estate and technology sectors. Aside from winning cases, law firms must have distinctive recruiting materials to attract the best and brightest law school graduates. Our challenge was to leverage an existing collection of brochures and create a new all-in-one recruiting brochure. The creative solution was a discreet printed digest, each section focusing on a different area of frequently asked questions. “How do I balance work with life at Pillsbury?”; “Does this firm share my interests?”; “After putting myself through law school, what will make Pillsbury the right next step?” Each of these sections were treated with a visual approach, to increase the likelihood that students would engage with the content, and keep the brochure as a design object.
The TED organization annually selects three individuals who are leaders in their field of work and possess a vision to transform the world. Jose Antonio Abreu has been creating social change through music training for 25 years, helping hundreds of thousands of children at risk throughout Venezuela. We were asked to provide the brand identity and web site for this remarkable program in the United States.
As part of an initiative to open up the TED experience to a broader, international audience, a new membership model was created at a lower price point for those who are not able to travel to this annual inspirational event. TED Associate Members received this welcome kit in the mail to supplement their access to a live-streaming broadcast of the event. To make their experience more tangible, the kit contains a viewing diary, invitations, a poster, custom bag tag, and a dvd of the six most popular TED talks.
This concept book served as a pre-launch introduction to a new design publication. Released while the first issue was deep in production, it helped create much-needed buzz and advertiser interest, and provided a tangible example of the brand promise.
A national consumer magazine and e-commerce venture, ONE was launched in late 2000. Its editorial mission is to bring the growing national obsession with design to a general audience. We provided creative direction and editorial development for ONE magazine’s launch, directing the look of the publication, ad campaign, and all other corporate and consumer communications pieces.
MotorMouths is the first free online resource for new car reviews, providing a full range of opinions from credible, published critics in one place. Summaries from car review sites, along with a consistently generated score, allow users to quickly see how any car in the US market is perceived by professional critics. The interface was designed specifically to make this information-gathering tool as elegant and simple as possible. www.motormouths.com
The advertising kit for this new technology magazine needed to be something more likely to be kept on hand. The metallic pouch used to contain the kit was our way of thinking outside the typical folder, and was also a solution borne also of budgetary constraints.
This book celebrates the superstars of backyard technology, showcasing 77 projects that have been hacked, repurposed, or built from scratch.
7×7 Magazine is San Francisco’s monthly guide to music, food, fashion, art and of course, society events—tailored for a young affluent audience. Albertson joined the editorial team in concepting stories and visual features that have a uniquely San Francisco theme. The creation of a visual prototype was instrumental to initial ad sales efforts, as well as providing the template for launch of it’s first issues.