The newest extension of the Make brand, Craft Magazine transforms creative how-to projects with a tech-savvy flavor. Our direction for the magazine template was to celebrate the spirit of a growing community of crafters while emphasizing clarity and organization. The digest size of the magazine makes it portable, and easy to stand on a shelf.
For more information, www.craftzine.com.
A cross-media brand that has quickly grown to 80,000 paid magazine subscribers and a website that exceeds a million hits per month, Make has assumed a leadership position in the explosive trend of D.I.Y. culture. As the founding creative agency, we developed a visual brand that has extended from the quarterly periodical to books, products, events, and an extensive online experience. In the fall of 2006, we designed a sister publication: Craft Magazine.
OurChart.com is a social networking site for fans and friends of The L-Word television series to connect, share and enjoy exclusive content. This is one of the first examples of a media company taking its traditional assets and building an application around it for its online audience.
We created a comprehensive expression of the OurChart brand, from user experience and information architecture, to a graphic identity and slogan, as well as complete page designs and iconography.
OurChart.com is a social networking site for fans and friends of The L-Word television series to connect, share and enjoy exclusive content. This is one of the first examples of a media company taking its traditional assets and building an application around it for its online audience.
We created a comprehensive expression of the OurChart brand, from user experience and information architecture, to a graphic identity and slogan, as well as complete page designs and iconography.
Hook’d is a men’s lifestyle magazine offering readers a chance to celebrate the sport and the sportiness of golf; covering travel, instruction, music, and fashion. We created a style, attitude, and look for the brand, art directed and designed the prototype.
GOOD Magazine is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Albertson Design was asked to create a series of informational graphics on various topics ranging from teacher salaries to Bono’s philanthropy.
A book by Jane Fulton Suri and IDEO, Thoughtless Acts? invites you to observe global culture as a do-it-yourself design endeavor. This collection of photographs shows the subtle and amusing ways that we intuitively navigate our environment, and communicate with strangers. The small book was bound with duplicate covers, provoking the reader to look twice before opening.
For more information, www.thoughtlessacts.com.
Each attendee of TED receives a complimentary catalogue of the event speakers. This 8-DVD set is put together at breakneck speed in the days immediately following the closing party, and distributed via mail to all members. We provided a green packaging solution that simply color-codes the sessions, and held in a custom slip case to reduce damage in shipment.
Introduced in November of 2004, Chow is an alternative food magazine for an info-hungry audience. As the founding creative agency, we served up recipes, restaurants, fast food, and travel in a bold and colorful way—with a dash of attitude. Chow magazine is now a Cnet channel.
www.chow.com