MotorMouths is the first free online resource for new car reviews, providing a full range of opinions from credible, published critics in one place. Summaries from car review sites, along with a consistently generated score, allow users to quickly see how any car in the US market is perceived by professional critics. The interface was designed specifically to make this information-gathering tool as elegant and simple as possible.
MotorMouths Website / July 13, 2009
MotorMouths Identity
MotorMouths is a free online resource for new car reviews, providing a full range of opinions from credible, published critics. Our approach to designing the brand identity focused on the accessibility of the content to both men and women, with the visual cue that an ongoing dialogue is integral to the site’s success.
MobilePC Media Kit
The advertising kit for this new technology magazine needed to be something more likely to be kept on hand. The metallic pouch used to contain the kit was our way of thinking outside the typical folder, and was also a solution borne also of budgetary constraints.
Meet the Makers
This book celebrates the superstars of backyard technology, showcasing 77 projects that have been hacked, repurposed, or built from scratch.
The Alexa Project Identity
Alexa, the first intelligent web navigation tool, grew from an early non-profit effort to capture and store the entirety of the internet in 1995—now catalogued in the Smithsonian Institution. The comprehensive identity system with designs for the Alexa interface and sales collateral, connects three concepts: web users (an eye), knowledge (light), and access (a keyhole).
Make Magazine
A cross-media brand that has quickly grown to 80,000 paid magazine subscribers and a website that exceeds a million hits per month, Make has assumed a leadership position in the explosive trend of D.I.Y. culture. As the founding creative agency, we developed a visual brand that has extended from the quarterly periodical to books, products, events, and an extensive online experience. In the fall of 2006, we designed a sister publication: Craft Magazine.
OurChart Website / July 9, 2009
OurChart.com is a social networking site for fans and friends of The L-Word television series to connect, share and enjoy exclusive content. This is one of the first examples of a media company taking its traditional assets and building an application around it for its online audience.
We created a comprehensive expression of the OurChart brand, from user experience and information architecture, to a graphic identity and slogan, as well as complete page designs and iconography.
OurChart Identity
OurChart.com is a social networking site for fans and friends of The L-Word television series to connect, share and enjoy exclusive content. This is one of the first examples of a media company taking its traditional assets and building an application around it for its online audience.
We created a comprehensive expression of the OurChart brand, from user experience and information architecture, to a graphic identity and slogan, as well as complete page designs and iconography.
HP Workbook
Our brand communications projects for HP continue with a range from internal research presentations to graphic systems for advertising.
Cray / July 8, 2009
The legendary Seymour Cray and his boldly innovative company has made the name Cray synonymous with high-performance computing. We focused on this legacy for a refresh of their brand messaging campaign, depicting Cray executives as pioneers who willingly face the odds of building the world’s biggest computers.
Photography by Olivier Laude