Albertson Design

TEDIndia 2009 Program Guide

Albertson Design — Fri, 20 Nov 2009 23:54:07 +0000

Welcome to Chez Panisse

Albertson Design — Fri, 17 Jul 2009 22:30:07 +0000

Chez Panisse Restaurant has a new web site, we are proud to announce. www.chezpanisse.com

We’ve used a cypher on the navigation that allows us to use hand-lettered type and keep the text searchable. The lettering took its cues from a film poster: Marcel Pagnol’s “Marius” (1931), part of the beloved “Fanny Trilogy,” a character from which the restaurant got it’s name.

For some of the early lettering tests, we worked with designer Cynthia Warren, who followed some very nice Deco-era examples. We also tried a few of our own, much less skilled versions of lettering, some 18th Century styles, and a “moderne” lettering. But in the end, felt these were too… stylized.

Although our final lettering wasn’t as pro as Cynthia’s, the process was fun, working both digitally and by hand to provide enough variation in character proportion to appear just a little bit off. Of course, letter spacing in the final navigation was also made deliberately random.

TED Global Fellows Book

Albertson Design — Fri, 17 Jul 2009 21:50:34 +0000

Just back from the printers, the second edition of TED Fellows Guide. Thanks to Generation Press for a great job.

Inspired Musicians, Transformed Communities

Albertson Design — Tue, 21 Apr 2009 08:11:01 +0000

Albertson Design was asked by TED Conferences to help them design and develop an online home for el Sistema USA, an exciting new classical music program for youth at risk. Working with a team at TED and the New England Conservatory, we created a unique brand identity, and complete web styling. The site should launch in early May.

Here’s a sneak peek.

MotorMouths in TIME Magazine

Albertson Design — Tue, 14 Apr 2009 07:39:28 +0000

TIME calls our co-founded venture MotorMouths.com “a great idea,” and part of a new trend: web startups in an economic downturn. You can read the article online at TIME.com. MotorMouths founder John Tayman was interviewed for TIME’s April 20 feature story about bootstrapping in a down economy. The story follows how our site was created on a shoestring, using more ingenuity than cash, and is quickly gaining traction by word-of-mouth. check it out: http://motormouths.com/

Bar Agricole Calling Cards

Albertson Design — Sat, 21 Mar 2009 03:24:09 +0000

Just back from letterpress, here are some fine calling cards for the Bar Agricole team. I love how the solid areas of color have imperfections, although that may sound strange.

MotorMouths.com Launches

Albertson Design — Wed, 25 Feb 2009 06:29:03 +0000

Pardon the intrusion folks, but we’re proud to announce the launch of MotorMouths.com, a branding and interactive design project just recently completed by Albertson Design.

www.motormouths.com

What does it do?
By collecting and organizing the most recent new car reviews, MotorMouths makes it easy to find and read (or watch) the most accurate reviews of new cars by professional car critics. Plus, it allows owners of those cars to rate the accuracy of the reviewer, based on their experience, providing new-car buyers with more reliable information. Just in time to save Detroit, right?

Come to the Table

Albertson Design — Sat, 30 Aug 2008 01:31:43 +0000

Slow Food Nation started last night with the signing of a food declaration and then a feast for 500 supporters prepared right in front of San Francisco’s city hall.

http://fooddeclaration.org/

The food declaration was drafted by our friends at Roots of Change, and we provided the visuals and web programming to make it happen

Slow Hits The Streets

Albertson Design — Sat, 09 Aug 2008 07:27:31 +0000

In just a few weeks, San Francisco will be host to Slow Food Nation, a first-of-its-kind-food event. We’ve proudly lent our creative talents to the overall branding and advertising, with street banners and national ad placements. Tickets on-sale now! www.slowfoodnation.org

Shopping from the Hip

Albertson Design — Fri, 02 Nov 2007 05:25:17 +0000

Albertson Design just completed the launch of online retail brand Look-boutique.com.

Look-Boutique.com is a new retail enterprise offering a curated selection of clothing, accessories and editions for the ultra-hip. Owned and operated by art gallerist Jessica Silverman, the site’s unique design was crafted entirely with open-source software.