Bar Agricole Identity
Bar Agricole is a hip and modern tavern on an industrial block of San Francisco. They feature hand-crafted cocktails from spirits that celebrate farmhouse distilling, natural wines, and Northern California Cuisine made with ingredients sourced from local organic and biodynamic farms.
Our primary challenge was to create a unique identity that would stand out from other taverns in the crowded San Francisco scene and to help differentiate Bar Agricole as a premier cocktail destination. Our solution was inspired by the Cuban and Caribbean island culture where Rum Agricole originated. We also paid tribute to pre-prohibition bar culture and graphic arts of the early 20th century.
The system included an overall identity, web site,
menu designs, exterior signage, special promotions, invitations, and letterpress cards.
The best part? Learning about the history of cocktails from owner Thad Vogler. Thanks Thad! And congrats on becoming a 2011 James Beard Finalist too!
