Bar Agricole Restaurant

baragricole_brandid_02Bar Agricole, a “modern urban tavern” located in San Francisco’s South of Market, has quickly become one of the city’s most talked about destinations for hand-crafted cocktails and cuisine sourced from local biodynamic farms. The name “agricole” comes from a traditional Cuban rum distilled at the plantation from freshly harvested sugar cane.

When we were approached to create the identity and graphics for Bar Agricole, we wanted something that would differentiate Bar Agricole as a place where patrons could expect a welcoming experience steeped in tradition. Working with owner Thad Vogler, we were inspired by the 1930s’ “Hemingway Era” of Havana, when the Victorian age of colonial culture was rubbing elbows with Art Deco. Paper and printing were chosen carefully to give a warm, crafted feel, and signage was painted by hand.

The system included an overall identity, web site, menu designs, exterior signage, special promotions, invitations, and letterpress cards.

Here’s what bar owner Thad Vogler had to say:
“Albertson design provides a kind of full service experience I did not anticipate. First, they took the time to understand my industry and the way my business figures into it. Then they took a broad, holistic view which very gradually became more and more focused until we arrived at a campaign that seemed like it had been waiting for me all along. Not only did Albertson design exceed my expectations in creating a graphic identity but he helped develop a company culture that still benefits me today. It was a truly wonderful professional experience.”

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