When we get the chance to help a company reinvent itself, we jump at the opportunity. Metabiota (meh-ta-bi-Oh-tah) is a newly named corporation that brings data science to the field of biological threat assessment. Their global operations track the emergence of animal-borne diseases, and work to contain and control them before they make the leap to humans.
As part of a comprehensive rebranding, we conducted workshops and interviews with key stakeholders to inform our naming process, and the creation of visual concepts for trade mark, logo and online presence. Shown here are pages from the web site. You can also see some of the logo design process on our blog here.