Pillsbury Digest

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Pillsbury is a global full-service law firm with market-leading strengths in the energy, financial services, real estate and technology sectors. Aside from winning cases, law firms must have distinctive recruiting materials to attract the best and brightest law school graduates. Our challenge was to leverage an existing collection of brochures and create a new all-in-one recruiting brochure. The creative solution was a discreet printed digest, each section focusing on a different area of frequently asked questions. “How do I balance work with life at Pillsbury?”; “Does this firm share my interests?”; “After putting myself through law school, what will make Pillsbury the right next step?” Each of these sections were treated with a visual approach, to increase the likelihood that students would engage with the content, and keep the brochure as a design object.

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