Slow Food Nation
An unprecedented celebration of a burgeoning movement, Slow Food Nation was a three-day public event of tastings, seminars, farm visits, and panel discussions for more than 85,000 attendees. Our goal was to connect community and cuisine through a compelling visual campaign. Our “Farmer = Liberty” emblem ended up on buttons, bags, and t-shirts, and was adopted as a visual slogan for the “good, clean, and fair” national food movement.
The comprehensive branding and design effort spanned a national advertising campaign, books, collateral, signage and environmental graphics.