Every year, TED, a nonprofit dedicated to ideas worth spreading, holds a large conference in Long Beach. The event attracts the world’s most fascinating thinkers and doers and challenges them to give the talk of their lives.
Albertson Design was honored to create the program guide for the 2013 event. This guide is more than just a tool for navigating the conference; it’s also a keepsake that commemorates an important and meaningful annual event for attendees.
TED’s 2013 theme, “The Young. The Wise. The Undiscovered.,” grew out of a piece of artwork by artist and illustrator Oliver Jeffers. We drew inspiration from traditional book binding materials and production processes, interactivity, and cartography. We also worked to incorporate the painterly nature of Jeffers’ work, and Jeffers created the lettering for the program guide’s cover and titles.