The Alexa Project

alexainternet_brandid_01alexainternet_brandid_02Alexa, the first intelligent web navigation tool, grew from an early non-profit effort to capture and store the entirety of the internet in 1995—now catalogued in the Smithsonian Institution. The comprehensive identity system with designs for the Alexa interface and sales collateral, connects three concepts: web users (an eye), knowledge (light), and access (a keyhole).

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