Zynga.org is an independent nonprofit committed to using games—and those who play them—to make the world a better place. Through Zynga.org, Zynga gamers have given $20 million to more than 30 nonprofits worldwide, and Zynga game-makers have donated thousands of volunteer hours to their San Francisco community.

Albertson Design led Zynga.org’s complete brand overhaul, the centerpiece being a comprehensive new website. The website humbly touts the nonprofit’s accomplishments and tactfully asserts its independence from it’s for-profit gaming company parent, Zynga.

In addition to developing new brand messaging and design, we directed three short videos. In addition, we refreshed Zynga.org’s logo and provided new brand materials, including messaging architecture and social media presence.

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