TED Partnerships Microsite / October 26, 2011

Just recently unveiled: a complete overhaul of TED Partnerships’ web presence.

partners.ted.com/ourprocess

We began by working closely with Ronda Carnegie and the Partnerships team to devise a content strategy, understand what motivated potential partners to visit the site, and give them a better sense of how a TED Partnership can benefit them or their clients.

The site is built primarily around the motivations that drive advertisers and organizations to seek out TED.

Which translated directly into our design for the homepage of the partnerships site:

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