How to “Tighten Up” a logo / September 27, 2013

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Pierce Washington is a systems integration consulting firm with a proven track record of success, yet they once struggled to stand out amongst the competition. Albertson Design aided the company’s efforts to improve their marketing presence by helping them articulate their unique advantage.Part of that effort was developing an updated identity for the company.

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In our effort to refine and clean up the existing mark, pictured above, we made a series of incremental changes to the typography. The shifts in letter spacing and shapes may appear slight, but they were incredibly significant.

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