We like to say that TED’s mission of Ideas Worth Spreading begins with clear communication. Each year, TED creates a conference theme and identity to unify and inspire the speakers and attendees. The theme of TED2014 is “The Next Chapter,” which heralds the 30th anniversary of TED, as well as the move to a new venue in Vancouver, Canada.

Some of the refinement we are doing on the final logo execution.

Our logo for TED’s 30th anniversary.