Bar Agricole, a modern urban tavern located in San Francisco’s South of Market, has quickly become one of the city’s most talked about destinations for hand-crafted cocktails and cuisine sourced from local biodynamic farms. The name agricole comes from a traditional Cuban rum distilled at the plantation from freshly harvested sugar cane.
When we were approached to create the brand for Bar Agricole, we wanted something that would differentiate Bar Agricole as a place where patrons could expect a welcoming experience steeped in tradition. Working with owner Thad Vogler, we were inspired by the 1930s’ Hemingway Era of Havana, when the Victorian age of colonial culture was rubbing elbows with Art Deco. Paper and printing were chosen carefully to give a warm, crafted feel, and signage was painted by hand.