According to The New York Times, The N.F.L. is now one of the most divisive brands in the U.S.
The Times article, produced in collaboration with brand intelligence group Morning Consult, notes how the National Football League has shifted away from Republican voters over the last 12 months. Via daily surveys of 5,000 adults, Morning Consult has tracked hundreds of well-known brands, and how they are positively or negatively viewed by voters. The article presents a selection of the most polarizing brands, along party lines. We’ve depicted them here in our illustration.
As usual, the Times does some nice charts tracking party affiliation and brands. Read the article here.