Sand Hill Road is the storied center of the world’s fastest-growing companies. It is home to some of the most prominent venture capital firms. Mayfield Fund has been around longer than most of its Sand Hill neighbors. Almost half a century has passed since it was founded, back in 1969. That’s ancient in Silicon Valley, where companies reach billion-dollar valuations before they’re a tenth of that age. Mayfield’s confident long-view informs how its partners see the world of venture capital: find the right people, get their vision, and stick by them.
We relaunched Mayfield’s website in March of 2017, working with their VP of Marketing, Kamini Ramani, along with their investing partners to deeply understand their philosophy, and to help them shape their communications.
The first conversations allowed us to develop an essential sense of Mayfield’s point of view: that even before considering new technologies or new business ventures, they focus on the founders themselves. This focus informed our design explorations and subsequent workshops with Mayfield to refine messaging and align the site’s content. The site needed to speak directly to Mayfield’s audience of entrepreneurs, and to do so quickly. If they didn’t get Mayfield in the time it takes a Lyft to cross Sand Hill Road, we hadn’t done our job.
As the design took shape, we signed on to serve as ongoing editorial consultants. We work strategically to plot quarterly content, and to develop written and visual materials with the company’s various partners to express their vision of where technology is headed. These include viewpoint entries on the site’s blog, as well as features that have appeared on TechCrunch and elsewhere.
Our goal for Mayfield’s website was to have a magazine look and feel, with front and center placement for a special entrepreneur stories series that we wrote. Art directing founder portrait photography, folding in a regular newsletters, as well as presentation templates, blog posts, a podcast, consistent social media design, and ongoing editorial consultation has allowed us the opportunity to serve Mayfield’s business needs with strong creative content.