On Wednesday last week, TED’s Director of Media June Cohen announced the release of TED’s very first Annual Report.
An unprecedented view into the entirety of the TED organization, the annual report provided an up-to-date reporting on all facets of activities and accomplishments in a banner year of achievements. This book summarized the entire TED organization and was distributed at the conference.
We worked across all divisions of TED—from TED Global to TED Media to TED Partnerships to TED Fellows to TED-Ed to TED Active to TEDx—and helped them structure their content for the report. We then shifted our primary focus to the report’s art direction and design, with an emphasis on beautiful execution, including a die cut book jacket and embossed cover.