Want to stop the next AIDS pandemic? Metabiota (meh-ta-bi-Oh-tah) is a newly named corporation that brings data science to the field of biological threat assessment. Their global field operations track the emergence of animal-borne diseases, and work to contain and control them before they make the leap to humans.

As part of a comprehensive brand launch, we started with deep-dive research to generate a brand brief. This informed the naming process, and the creation of visual concepts for trade mark and logotype. Shown here is a bit of our visual process… evolving and refining the Metabiota logo from approved concept direction to final design of mark.