MotorMouths is a free online resource for new car reviews, providing a full range of opinions from credible, published critics. Our approach to designing the brand identity focused on the accessibility of the content to both men and women, with the visual cue that an ongoing dialogue is integral to the site’s success.

The MotorMouths website aggregates summaries from car review sites, along with a consistently generated score, allow users to quickly see how any car in the US market is perceived by professional critics. The interface was designed specifically to make this information-gathering tool as elegant and simple as possible.