We are excited to work with the Bar Agricole gang again on their latest venture, Trou Normand. To create this unique logo, we drew inspiration from the 1939 French classic, The Rules of the Game. Using the film’s opening titles as a guide, we hand-crafted each letterform. The final mark harkens back to the French calvados tradition and apple orchards that so inspired the restauranteurs.
Trou Normand, at 140 New Montgomery in San Francisco, opens for cocktails in February; the restaurant will open soon after.