Developed by engineers exploring new applications of microscopic copper particles, ZinnGuard is an anti-microbial additive that can be mixed into paints, coatings, and fabric treatments. Parent company Kuprion, founding engineer, Alfred Zinn, and a group of investors worked with us to create a brand on a rapid timeline in order to meet demands for protection against the spread of Covid in the early days of the pandemic. We met the challenge with naming, identity, color palette, product mock-ups, and the tagline “Clean It Forward,” as a way to promote the invisible protection on surfaces treated with ZinnGuard.