The “D” of TED / March 31, 2014



I’m often asked, “What is it like to work with TED?” This is a question that I love to answer, because not only is TED a wildly successful media phenomenon, it’s also one of those rare organizations that truly has a culture of creativity. Everyone at the organization has an enthusiasm for design, from the staff to the management to the curator himself, Chris Anderson. This makes working with them an incredible privilege—and at the same time, an incredible design challenge. Everything we present is carefully scrutinized, dissected, and debated with a studied articulation. We are always asked for the story behind our ideas, and we’re pushed to do better than our best work. And, with that effort, we learn and grow.

Here are a few of our biggest takeaways from this year’s design process:
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TED2014: 30 Years of Ideas Worth Spreading / March 12, 2014


Our logo for TED’s 30th anniversary. Above you can see some of the refinement we are doing on the final execution. We like to say that TED’s mission of Ideas Worth Spreading begins with clear communication. Each year, TED creates a conference theme and identity to unify and inspire the speakers and attendees. The theme of TED2014 is “The Next Chapter,” which heralds the 30th anniversary of TED, as well as the move to a new venue in Vancouver, Canada.

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Trou Normand / January 29, 2014


We are excited to work with the Bar Agricole gang again on their latest venture, Trou Normand. To create this unique logo, we drew inspiration from the 1939 French classic, The Rules of the Game. Using the film’s opening titles as a guide, we hand-crafted each letterform. The final mark harkens back to the French calvados tradition and apple orchards that so inspired the restauranteurs.
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TED comes to Vancouver / October 17, 2013


After five years in Long Beach, the TED Conference announced last spring that it was moving a thousand miles north, to the beautiful city of Vancouver. And, we’re thrilled they’ve asked Albertson Design again to set the tone of the event with a visual identity. (hint: it’s not what’s depicted above)

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ZestFinance Wows at Wired Money / September 27, 2013


In July 2013, ZestFinance CEO Douglas Merrill was a featured speaker at Wired Money 2013, a one-day banking and finance summit in London. ZestFinance asked Albertson Design to assist in the shaping the Merrill’s address. We not only crafted the talk’s entire content strategy, including discovery and its script, styling and pacing, but also created create a vibrant presentation with a strong point of view.

You can learn more here and watch the entire presentation here .

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How to “Tighten Up” a logo


Pierce Washington is a systems integration consulting firm with a proven track record of success, yet they once struggled to stand out amongst the competition. Albertson Design aided the company’s efforts to improve their marketing presence by helping them articulate their unique advantage.Part of that effort was developing an updated identity for the company.
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A Bit of Lettering / August 21, 2013



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Inside TED: The Book / March 4, 2013

On Wednesday last week, TED’s Director of Media June Cohen announced the release of TED’s very first “Annual Report.”
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Ramping up for TED 2013 / February 21, 2013

It’s time for TED. We had a mad rush to complete program guides and a special book project as the countdown to launch is fast approaching.

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Can a Logo Help Stop The Next AIDS? / August 28, 2012

Want to stop the next AIDS pandemic? Metabiota (meh-ta-bi-Oh-tah) is a newly named corporation that brings data science to the field of biological threat assessment. Their global field operations track the emergence of animal-borne diseases, and work to contain and control them before they make the leap to humans.
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