Greylock Partners is the storied venture capital firm that has backed such massive technology companies as LinkedIn, Facebook, Pandora, and Airbnb. And although the firm has been investing for 50 years, it continues to be one of the most modern, forward-thinking, and innovative VC firms in Silicon Valley.
We were approached by Greylock to completely redesign the firm’s website to better reflect their modern, straightforward culture. The design philosophy we developed after discussions with internal stakeholders and the CEOs of various Greylock portfolio companies can be summarized in one word: “streamline.” This meant a simplified interface, a limited overall number of clicks to content, a clean and spacious layout, and a handful of microinteractive engagements.
From the outset, we delved deep into strategy with Greylock’s Marketing Partner, Elisa Schreiber. Her intent was to leverage Greylock’s platform to amplify the portfolio companies; an appropriate move for the firm, given their laser focus on doing all they can to support the entrepreneurs they back. The result is a continuous stream of news and announcements celebrating the companies they are helping to build into Silicon Valley success stories. Message to entrepreneurs: Greylock can help you win.
—Research and Stakeholder Interviews (Internal and External)
—Content Strategy and Messaging
—Responsive WordPress Development