Is it odd that a little San Francisco coffeehouse takes its inspiration from a majestic public library many thousands of miles away in Paris?
Perhaps. Or perhaps such special, intrinsic, richly felt connections are at the very heart of inspiration in the first place.
When we set out to conceive of a new place to have a fine cup of coffee, to meet with friends, to snack, to get some work done, we were entranced by the story of the Bibliothèque Mazarine. The very first public library in France, having previously been a regal private storehouse, the Bibliothèque is a collector’s collection, comprising a wealth of literature and art. To this day, the Bibliothèque’s curatorial accomplishments make it a symbol of its country of origin: it is a center of culture, democracy, and taste.
The complete branding effort touched on every aspect of the development of this unique experience:
—Customer Experience and Brand Guidelines
—Consultation with project architects Boor Bridges
—Signage Design and Fabrication
—In-Store Music Curation